Digital and Internal Engagement Manager – Grade VIII

Brunel Building, Heuston South Quarter, Dublin 8
 Salary:  See Description for Details
Other   Permanent
Closing Date: 09/03/2020 Closing Time: 12:00
Recruitment start: 13/02/2020


Job Summary

Tusla, Child and Family Agency was established on 1st January 2014 and is responsible for improving wellbeing and outcomes for children. It represents the most comprehensive reform of services for the development, welfare and protection of children and the support of families ever undertaken in Ireland. It is an ambitious move which brings together over 4,000 staff who were previously employed within Children and Family services of the Health Service Executive, the National Educational Welfare Board, the Family Support Agency or other organisations.

The Child and Family Agency has responsibility for the following range of services:

  • Child Welfare and Protection Services, including family support services;
  •  Family Resource Centres and associated national programmes
  •  Early years (pre-school) Inspection Services
  •  Educational Welfare responsibilities including School completion programmes and Home School Liaison
  •  Domestic, sexual and gender based violence services
  •  Services related to the psychological welfare of children.

Further information is available on www.tusla.ie

Purpose and Description of the Post :

The purpose of this post is to effectively support the work of the Head of Communications in delivering strategic internal and digital communications for the Agency.

The successful candidate will work as part of the multi-disciplinary corporate communications team. He/she will work with the Head of Communications to ensure strategic delivery of the internal communications and digital presence functions for the Agency. He/she will have strategic input into messaging, campaign planning, and overall targets and aims for internal communications and all digital channels. He/she will ensure that timely and effective content marketing and communications support is provided, responding to the increasing demand for engaging digital content to maximise audiences, encourage engagement, expand access to and increase Tusla’s digital profile. The role will include assisting with the delivery of marketing and communications campaigns, creating digital content for online dissemination, analysing and measuring campaign success, review and updating of website, social media and internal engagement platforms and channels. 

He/she will manage a team of people assigned to internal engagement and digital functions, and will take a lead role in dealing directly with issues escalated to him/her and in implementing required communications solutions. He/she will also play an integral role in the future development of Tusla’s brand strategy and identity.

The purpose of the corporate communications office of is to oversee and ensure best practice in all internal, external and digital communications activities for the Agency. This involves providing strategic support to the chief executive and the senior leadership team. In addition, the communications office works with directorates and project teams to provide strategic direction and advice on all communications and public awareness campaigns and activities. The communications office ensures there is a consistent approach to internal and external communications (e.g. branding, events, website, social media etc.) throughout the Agency

Job Objectives

Main Duties and Responsibilities:

  • Overall management and maintenance of Tusla websites.
  • Overall management and further development of Tusla’s Social Media presence.
  • Work with external providers to ensure Tusla websites are continually developed to optimise user experience.
  • Manage and oversee the sourcing, creation and publishing of engaging content for internal and external audiences.
  • Use web analytics to continually monitor website performance to ensure Tusla websites are working to their optimum.
  • Ensure strong relationships exist with subject matter experts, internally and externally, to ensure all content is engaging and accurate.
  • Develop a new Tusla Intranet, working closely with the Tusla ICT directorate to ensure alignment with Tusla ICT strategy, as appropriate.
  • Develop new opportunities for sharing content with 4500+ staff, based in numerous locations across the country.  
  • Contribute to the creation of a comprehensive and sustainable employee engagement strategy.
  • Identify and recommend cut-through techniques and technologies to maximise and measure internal engagement.
  • Ensure the creation and dissemination of engaging content to provide timely and effective content marketing and communications support, encourage staff engagement and maximise reach to internal audiences across all directorates, 17 service areas and other key functions within Tusla.
  • Take a lead role with regard to tracking of actions and ensuring their alignment with strategic communications objectives from start to completion.
  • Ensure all content created for internal and external audiences is aligned with Tusla’s vision, mission, values and corporate objectives.
  • Develop strategies to grow Tusla’s digital presence and to promote greater internal engagement.
  • Provide direct line management to members of the communications team working in internal engagement and on digital platforms.
  • Work proactively with all directorates within the Agency to ensure excellent internal communication and strong effective joint working relationships. 
  • Support procurement and tendering activities within the corporate communications office, as required.
  • Help establish and maintain links with counterparts in statutory agencies and other key organisations to support effective collaboration on areas of joint service delivery.
  • Assist the Head of Communications in the performance of the functions assigned to him/her, including representing the communications office at meetings and on project teams.
  • Support the Head of Communications in his lead role across the Directorate and nationally which includes setting and delivering strategic communications objectives.
  • Promote and participate in the implementation of any change management programme as required.
  • Be responsible for day to day management/overseeing administrative support in the communications office.
  • Create a positive working environment for the the team to maintain and enhance effective working relationships.
  • Undertake projects as delegated by the Head of Communications.
  • Keep up to date with policies, procedures and practices relevant to the post.

Managing & Delivering Results (Operational Excellence):.

  • Ensure that policies and procedures are aligned with best practice, are well documented and communicated in a timely manner to others.
  • Ensure that external communications messaging can be packaged for transmission to internal audiences via internal engagement platforms and channels.
  • Ensure that assigned digital and internal engagement projects are managed in line with stated objectives and within specified budget and timelines.
  • Implement agreed changes in a co-operative and supportive manner, finding innovative ways to deliver improvements within resource limitations.
  • Develop appropriate project methodologies and establish working practices that promote cross-functional team working.
  • Work with the Head of Communications, other directorates and Tusla senior managers in the implementation and roll-out of new developments, with a particular emphasis on consistency and alignment across the system and with reference to best practice, outcome measures and value for money.

Teamwork, Leadership & Building and Maintaining Relations:

  • Share information with the wider communications team as appropriate.
  • Be accountable for one’s own work and that of others as appropriate.
  • Have the ability to work both independently and collaboratively within a dynamic team and multi stakeholder environment.
  • Co-operate and work in harmony with other teams and disciplines.
  • Lead by example, motivate and encourage others, build team commitment.
  • Deal with under performance in a timely, fair and constructive manner.

Finance & Human Resources

  • Monitor budgets and expenditure.
  • Develop and support business cases for new resources etc.
  • Support HR processes within the directorate.

Commitment to providing a quality service:

  • Personally committed to the mission and values of the Agency
  • Show respect for others and the capacity to safeguard and demonstrate the values of the organisation
  • Be flexible and adaptable in one’s approach to work, embrace change and adapt work practices accordingly.
  • Promote and maintain a quality customer-focused environment to foster public confidence.
  • Monitor efficiency within his/her own area of responsibility and take appropriate remedial action or notify one’s supervisor, as appropriate.
  • Continuously seek to improve systems/processes.

Human Resources:

  • Ensure that policies and procedures are well documented and understood by staff within the communications office
  • Support the preparation and issuing of office documentation (reports etc) to the highest possible standard by monitoring and reviewing team work to ensure quality and accuracy.
  • Promote a culture that values diversity and respect in the workplace.
  • Provide assist with leadership and motivation conducive to good staff relations and work performance.
  • Where appropriate, establish and maintain records of attendance, statistical information, annual returns, and any other information as may be requested.
  • Work as part of the team and ensure that all members are treated with dignity and respect.
  • Participate in the recruitment, retention and development of staff including training and continual assessment.

Education & Training:

  • Maintain standards of practice and levels of professional knowledge by participating in continuous professional development initiatives and attendance at courses as appropriate.
  • Engage in career and professional development planning.
  • Oversee the provision of a framework for the promotion of staff development and training by making recommendations with regard to the ongoing education, mentoring and training.
  • Pursue continuous professional development in order to develop professional knowledge and keep updated with current and relevant HR legislation.
  • Provide relevant training to the team and share knowledge of relevant HR Procedures/ Processes.

Health & Safety:

  • Comply with the policies, procedures and safe professional practice by adhering to relevant legislation, regulations and standards.
  • Document appropriately and report any near misses, hazards and accidents and bring them to the attention of the relevant designated individual(s) in line with best practice.
  • Work in a safe manner with due care and attention to the safety of self and others.
  • Be aware of risk management issues, identify risks and take appropriate action as necessary.

The above duties and responsibilities are not intended to be a definitive list of all the duties involved, and consequently, the post holder may be required to perform other duties as appropriate to the post which may be assigned to him / her from time to time by the Head of Communications, and to contribute to the development of the post while in office.

Please refer to the Candidate Information pack attached to this campaign for full and further detail.


Skills Required

Applicants must by the closing date of application have the following:

  • Have a minimum Level 8 qualification on the National Framework of Qualifications in Ireland (or equivalent in another jurisdiction) qualification in Communications, Digital Marketing, Journalism, Multi-Media or other related field, which demonstrates knowledge of creating and communicating content across digital and internal engagement platforms and channels.   AND OR  A minimum of five years’ experience leading on and implementing digital and internal engagement strategies in a large and complex organisation, ideally within the public sector, regulatory or social care areas.
  • Experience managing and maintaining organisational intranets and websites, and managing the relationship with external providers to ensure continued development of websites to optimise user experience.
  • Experience of developing, managing, delivering and analysing internal engagement and digital communications strategies and action plans.
  • Experience of managing and working collaboratively with multiple stakeholders - internal and external, to achieve desired communications outcomes.
  • Possess the administrative capacity to discharge the functions of the role and the requisite knowledge and ability to carry out the duties of the office efficiently and effectively.


A candidate for and any person holding the office must be fully competent and capable of undertaking the duties attached to the office and be in a state of health such as would indicate a reasonable prospect of ability to render regular and efficient service.


Each candidate for and any person holding the office must be of good Character.


Age restrictions shall only apply to a candidate where s/he is not classified as a new entrant within the meaning of the Public Services Superannuation Act, 2004

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