Press and Media Relations Manager – Grade VIII

Brunel Building, Heuston South Quarter, Dublin 8
 Salary:  See Description for Details
Other   Permanent
Closing Date: 09/03/2020 Closing Time: 12:00
Recruitment start: 13/02/2020


Job Summary

Tusla, Child and Family Agency was established on 1st January 2014 and is responsible for improving wellbeing and outcomes for children. It represents the most comprehensive reform of services for the development, welfare and protection of children and the support of families ever undertaken in Ireland. It is an ambitious move which brings together over 4,000 staff who were previously employed within Children and Family services of the Health Service Executive, the National Educational Welfare Board, the Family Support Agency or other organisations.

The Child and Family Agency has responsibility for the following range of services:

  • Child Welfare and Protection Services, including family support services;
  •  Family Resource Centres and associated national programmes
  •  Early years (pre-school) Inspection Services
  •  Educational Welfare responsibilities including School completion programmes and Home School Liaison
  •  Domestic, sexual and gender based violence services
  •  Services related to the psychological welfare of children.

Further information is available on www.tusla.ie

Post Specific Service:

The Press and Media Relations Manager is a key post in supporting the work of the Head of Communications

Job Objectives

Main Duties and Responsibilities:

  • Assist the Head of Communications with ongoing development and  implementation of Tusla’s communications strategy
  • To manage the interface between the press and media office and senior leadership within the Agency as required.
  • To provide direct line management to members of the communications team dealing with media relations, press queries, events, campaigns, brand strategy and identity.
  • To take a lead role with regard to tracking of actions and ensuring their alignment with strategic communications objectives from start to completion.
  • To provide communications training to spokespersons at all levels and across all functional areas of the Agency.
  • To work alongside all directorates within the Agency to ensure excellent communication and strong effective joint working relationships. 
  • To support procurement and tendering activities within the corporate communications office.
  • To help establish and maintain links with counterparts in statutory agencies and other organisations to support effective communications on areas of joint service delivery.
  • To assist the Head of Communications in the performance of the functions assigned to him/her, including representing the communications office at meetings and on project teams.
  • To support the Head of Communications in his lead role across the Directorate and nationally which includes setting and delivering strategic objectives as required.
  • Promote and participate in the implementation of any change management programme as required.
  • Responsible for day to day management/ overseeing administrative support in the communications office.
  • To create a positive working environment to maintain and enhance effective working relationships.
  • Undertake projects as delegated by the Head of Communications.
  • Keep up to date with policies, procedures and practices relevant to the post.

Managing & Delivering Results (Operational Excellence):.

  • Ensure that policies and procedures are aligned with best practice, are well documented and communicated to others.
  • Ensure that assigned projects are managed in line with stated objectives and within specified budget and timelines.
  • Implement agreed changes in a co-operative and supportive manner, finding innovative ways to deliver improvements within resource limitations.
  • Develop appropriate project methodologies and establish working practices that promote cross-functional team working.
  • Work with the Head of Communications, other Directorates and Tusla Senior Managers in the implementation and roll-out of new developments, with a particular emphasis on consistency and alignment across the system and reference to best practice, outcome measures and value for money.

Teamwork, Leadership & Building and Maintaining Relations:

  • Share information with the wider communications team as appropriate.
  • Be accountable for one’s own work and that of others as appropriate.
  • The ability to work both independently and collaboratively within a dynamic team and multi stakeholder environment.
  • Co-operate and work in harmony with other teams and disciplines.
  • Lead by example, motivate and encourage others, build team commitment.
  • Deal with under performance in a timely, fair and constructive manner.

Commitment to providing a quality service:

  • Be personally committed to the mission and values of the Agency
  • Have respect for others; the capacity to safeguard and demonstrate the values of the organisation
  • Be flexible and adaptable in his/her approach to work, embrace change and adapt work practices accordingly.
  • Promote and maintain a quality customer-focused environment.
  • Monitor efficiency within his/her own area of responsibility and take remedial action or notify supervisor as appropriate.
  • Continuously seek to improve systems / processes.

Finance & Human Resources:

  • Monitor budgets and expenditure.
  • Develop and support business cases for new resources etc.
  • Support HR processes within the directorate.
  • Ensure policies and procedures are well documented and understood by staff within the communications office
  • Support the preparation and issuing of office documentation ( reports etc) to the highest possible standard by monitoring and reviewing team work to ensure quality and accuracy.
  • To promote a culture that values diversity and respect in the workplace.
  • To provide assist with leadership and motivation conducive to good staff relations and work performance.
  • Where appropriate, establish and maintain records of attendance, statistical information, annual returns, and any other information as may be requested.
  • Work as part of a team and to ensure that all members are treated with dignity and respect.
  • Participate in the recruitment, retention and development of staff including training and continual assessment.

Education & Training:

  • Maintain standards of practice and levels of professional knowledge by participating in continuous professional development initiatives and attendance at courses as appropriate.
  • Engage in career and professional development planning.
  • Oversee the provision of a framework for the promotion of staff development and training by making recommendations with regard to the ongoing education, mentoring and training.
  • Pursue continuous professional development in order to develop professional knowledge and keep updated with current and relevant HR legislation.
  • Provide training to the team and share knowledge of relevant HR Procedures/ Processes.

Health & Safety:

  • Comply with the policies, procedures and safe professional practice by adhering to relevant legislation, regulations and standards
  • Document appropriately and report any near misses, hazards and accidents and bring them to the attention of the relevant designated individual(s) in line with best practice
  • Work in a safe manner with due care and attention to the safety of self and others
  • Be aware of risk management issues, identify risks and take appropriate action

The above duties and responsibilities are not intended to be a comprehensive list of all the duties involved and consequently, the post holder may be required to perform other duties as appropriate to the post which may be assigned to him / her from time to time and to contribute to the development of the post while in office.

Please refer to the Candidate Information pack attached to this campaign for full and further detail.

Skills Required

Applicants must by the closing date of application have the following:

  • Have a minimum Level 8 qualification on the National Framework of Qualifications in Ireland (or equivalent in another jurisdiction) qualification in communications, public relations, marketing or journalism. AND Or a minimum of five years’ experience working in communications roles having contributed to the formulation and implementation of communications strategies and action plans.
  • Experience of managing a busy press office and team, leading on the development and management of campaigns and events, and implementing effective brand and corporate identity strategies in a large and complex organisation, ideally within the public sector, regulatory or social care areas.
  • Experience of providing advice and communications training at a senior level, with a track record of devising and implementing communications plans in response to issues and crises.
  • Experience of managing and working collaboratively with multiple internal and external stakeholders (e.g., Government departments, State Agencies & other relevant bodies, Oireachtas Members and Local Elected Members) to achieve desired communications outcomes.
  • Possess the administrative capacity to discharge the functions of the role and the requisite knowledge and ability to carry out the duties of the office efficiently and effectively.


A candidate for and any person holding the office must be fully competent and capable of undertaking the duties attached to the office and be in a state of health such as would indicate a reasonable prospect of ability to render regular and efficient service.


Each candidate for and any person holding the office must be of good Character


Age restrictions shall only apply to a candidate where s/he is not classified as a new entrant within the meaning of the Public Services Superannuation Act, 2004).

  Already a member of our Talent Pool? Login here to Apply
  Join our Talent Pool + submit your application

Please enter a valid email address

This email already has a universal profile registered. Log in instead to access it

This email address is already registered with this talent pool. Please login to access your profile. Forgot your password? Simply click the link to reset

I agree to the Terms of use